Client Overview:
Halda Valley Tea is a niche, heritage-driven tea brand known for its premium blends and deep commitment to sustainable cultivation in the scenic hills of Chattogram, Bangladesh. With both packaged tea products and dedicated tea lounges, the brand offers a refined tea experience rooted in craftsmanship and natural purity.
Challenge & Objective:
Halda Valley needed a complete brand transformation — one that would elevate it from a regional product into a premium lifestyle brand. The challenge was to communicate the artisanal value of the tea while building a visually compelling, emotionally resonant identity that could scale across product lines, retail outlets, and digital platforms.
Our Solution:
We provided full-spectrum creative and strategic support:
- Developed a thoughtful brand identity and logo system that symbolized purity, origin, and heritage
- Designed custom packaging across product tiers with seasonal and regional storytelling elements
- Created a wide variety of visual assets for both digital and physical touchpoints: including coffee-table-style brand booklets, festive campaigns, and cultural posters
- Produced online content (both static and motion) to strengthen the brand’s social media presence and deepen consumer engagement
- Supported retail and tea lounge branding to create a unified physical experience aligned with the core brand story
Results:
Halda Valley now stands out as one of the most visually distinctive and culturally resonant tea brands in the region. The new identity and packaging have not only elevated shelf presence but also created deeper emotional connection with tea lovers — both online and offline.
