Client Overview
Tapout Fitness is a globally recognized fitness brand that blends martial arts spirit with high-intensity training. We were approached by one of their regional franchises aiming to drive brand awareness and generate high-quality leads through targeted social media campaigns.
Challenge & Objective
The local Tapout team needed a visually striking and motivating content strategy that would cut through the clutter of fitness marketing and engage both existing gym-goers and new prospects. Their goal was to highlight specific offerings like unlimited class packages and promote consistent fitness habits through compelling messaging.
Our Solution
We created a vibrant, high-energy visual campaign that paired Tapout’s bold fitness ethos with clean, motivational design. Our work included:
- A scroll-stopping static and motion content series promoting the “Black Unlimited Package”
- Motivational visual posts targeting habit formation and lifestyle benefits
- Attention-grabbing typographic overlays designed to maximize engagement and shares
Each creative was tailored to resonate with both casual fitness enthusiasts and seasoned gym members — pushing Tapout’s premium brand positioning while making it approachable and inclusive.
Outcome
While exact metrics were not shared, the campaign received strong positive feedback from the local Tapout team and contributed to increased inquiries and foot traffic at their gym location during the run period.
